“Email is still the most effective way of reaching your loyal fans — the ones who will come to shows, contribute to crowdfunding campaigns, and listen to every new song you write.
When we’re playing live though, it’s easy to put the goal of growing your email list on the back burner.You have merch to sell, amps to lift, a set to play, drinks to drink, people to impress.
But if you integrate the goal of growing your email list INTO your performance, you won’t forget to do it, and your attempts to build your email list at live shows will be more successful.”
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