“In today’s world of social media, there are so many ways we can give people a window into our lives — whether it’s an Instagram photo, a Facebook text post, or a Snapchat video. As musicians, this is like gold to your fans. It’s a great way to share your experiences with those who can’t be there in person.
You can post links to your gig and photo recaps after your performance is over, but you can also create a Snapchat Story to really give your fans an exclusive look into what playing a show is like for you, the artist. What do you do backstage? What’s your load-out like? Any pre-show rituals?
Below, we’ve outlined a formula for turning your live performance into a great Snapchat Story. Follow these steps for your next show, and be sure you encourage your fans beforehand to follow you on Snapchat using an email and social media service like Fan Reach. And remember: filters, filters, and more filters!”