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In April 2018, the band generated buzz when they released their debut single and music video for the album’s title track, ‘They Are We.’ The single knocks out a Hard Rock, radio-friendly sound that also exposes the introspective themes of understanding and empathy that permeates their new album.

Coming over as a cross between old school STP and a passionately raw Soundgarden, Stimuli have, and without a shadow of a doubt, come together to bring forth one of the best albums of 2018.

Not only do Stimuli masterfully rock the traditional power trio format, the band also incorporates synth atmospherics and eclectic instrumentation that is not often associated with contemporary Hard Rock.

I mean, aside from Tai Hake being a master of the bass, he also plays Theremin, which is one of the most intricate and hardest instruments to perform. If you are not aware, the Theremin is an electronic musical instrument controlled without physical contact by the thereminist (performer) and here, well, let’s just say that Hake is a master at it.

With a common thread throughout the album inclusive of moments of Native American flute, sitar, acoustic guitar and ambient synthesizers, lyrically, Stimuli’s themes possess a rare depth – insightful and meaningful, ruminating on personal experiences and reflections about peace, empathy, destiny, and self-actualization.

“Our music contains a strong emotional intensity with personal, social, and philosophical messages about the human experience,” explains guitarist/vocalist Jimmy Tomahawk. “Although there is an undeniably serious disposition in the band’s message, as individuals, we don’t take ourselves very seriously at all – satire, slapstick humor and wisecracks are the norm when we are together.”

“It’s a bit of a collective Jekyll & Hyde scenario, really. We try to remind ourselves that the initial spark of passion and the joy of playing music that caused us to pick up our instruments in the first place is why we do this!”

Recorded at Russian River Studios in Talmage, CA, all eleven songs were written by Jimmy Tomahawk and Cole Andrew, the album was produced by Jimmy Tomahawk, and it was engineered and mixed by Andrew Miller and Jimmy Tomahawk.

‘They Are We’ – Official Music Video

Amazon CD Purchase Link


For more information or to Order THEY ARE WE, please visit STIMULI’s website and social media pages via: or


To Order THEY ARE WE on digital services please visit:





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