“Making waves in your local scene can be really exciting for a newer band trying to make a name for themselves. But if you want to be taken seriously by fans, press, and labels, you’ll eventually have to leave the comfort of your nest to make an impact on other scenes in your region. Properly planning for your first tour is massively important, so we’ve got some tips that will give you a better chance at making it a success.”
“We’ve all been wowed by crowdfunding campaigns that have surpassed their goals by thousands, and we’ve all been bummed for the folks whose effort raised drastically less than what they hoped for. The thing is, crowdfunding—the hit-your-goal-and-then-some type, at least—is really difficult.
Loads of work goes into running a successful campaign, from strategizing and launching to constant upkeep throughout. The way you present your project and the motivations behind it truly matter; in crowdfunding, those factors are almost as important as the music itself.
Read on for seven tips that’ll help you lay the best possible foundation for your campaign and guide you through making the most of it while it’s running.”
“When do you know you need a manager and how do you find one? Our Nashville-based CONNECT Manager, Daren, who works with a roster of CONNECT artists and who spent three years at Red Light Management handling day-to-day duties for 3 Doors Down, von Grey, and working collaboratively on a roster that included Lady Antebellum and Dierks Bentley, rounded up tips for how to find a great manager.”
“In today’s world of social media, there are so many ways we can give people a window into our lives — whether it’s an Instagram photo, a Facebook text post, or a Snapchat video. As musicians, this is like gold to your fans. It’s a great way to share your experiences with those who can’t be there in person.
You can post links to your gig and photo recaps after your performance is over, but you can also create a Snapchat Story to really give your fans an exclusive look into what playing a show is like for you, the artist. What do you do backstage? What’s your load-out like? Any pre-show rituals?
Below, we’ve outlined a formula for turning your live performance into a great Snapchat Story. Follow these steps for your next show, and be sure you encourage your fans beforehand to follow you on Snapchat using an email and social media service like Fan Reach. And remember: filters, filters, and more filters!”
“With social media algorithms being what they are, your mailing list is the one place that you can be sure your fans are seeing your updates every time. The tough part is continually putting out content that makes your fans want to stay around. So how do you do that?”
“The good news is that there are lots of ways to make connections with individual fans that cost you nothing and take virtually no time at all. Try these five ways to build those connections and get to know each of your fans a bit better.”
“What actually makes a video go viral on YouTube, and how can your band get that to happen? Despite the seemingly arbitrary manner in which some videos go viral and others don’t, many viral music videos have a number of attributes in common with each other. Here’s six tips on creating viral video content for your band.”
“Music publishing is the business of protecting and administering the copyright in your song and maximizing its value. We’ve asked Ross Adamson, Senior Catalogue Manager at CONNECT Songs’ global publishing administration partner Sentric Music for 5 points you should consider when looking to work with a publisher.”
“You may think that, as a musician, copywriting has no place occupying space in your brain, but if you ever want to sell anything (albums, tickets, T-shirts, you name it), you need to bone up on your copywriting skills. Without words that are compelling enough to drive your audience to action, you may as well not even bother posting your wares at all. Check out these copywriting tips to help you get started.”