“With social media algorithms being what they are, your mailing list is the one place that you can be sure your fans are seeing your updates every time. The tough part is continually putting out content that makes your fans want to stay around. So how do you do that?”
“The good news is that there are lots of ways to make connections with individual fans that cost you nothing and take virtually no time at all. Try these five ways to build those connections and get to know each of your fans a bit better.”
“What actually makes a video go viral on YouTube, and how can your band get that to happen? Despite the seemingly arbitrary manner in which some videos go viral and others don’t, many viral music videos have a number of attributes in common with each other. Here’s six tips on creating viral video content for your band.”
“Music publishing is the business of protecting and administering the copyright in your song and maximizing its value. We’ve asked Ross Adamson, Senior Catalogue Manager at CONNECT Songs’ global publishing administration partner Sentric Music for 5 points you should consider when looking to work with a publisher.”
“You may think that, as a musician, copywriting has no place occupying space in your brain, but if you ever want to sell anything (albums, tickets, T-shirts, you name it), you need to bone up on your copywriting skills. Without words that are compelling enough to drive your audience to action, you may as well not even bother posting your wares at all. Check out these copywriting tips to help you get started.”
“Making waves in your local scene can be really exciting for a newer band trying to make a name for themselves. But if you want to be taken seriously by fans, press, and labels, you’ll eventually have to leave the comfort of your nest to make an impact on other scenes in your region. Properly planning for your first tour is massively important, so we’ve got some tips that will give you a better chance at making it a success.”
