“Making waves in your local scene can be really exciting for a newer band trying to make a name for themselves. But if you want to be taken seriously by fans, press, and labels, you’ll eventually have to leave the comfort of your nest to make an impact on other scenes in your region. Properly planning for your first tour is massively important, so we’ve got some tips that will give you a better chance at making it a success.”
“At some point, savvy artists (songwriters and recording artists alike) will reinvest a portion of their earnings back into their career. Some do so after a fortunate windfall (such as a hit album or a lucrative synch deal). Others are more proactive, raising money with a specific goal in mind… Here are [artist] recommendations, based on where you are in your career and how much you can afford to spend, in order to get the most bang for your buck.”
“When do you know you need a manager and how do you find one? Our Nashville-based CONNECT Manager, Daren, who works with a roster of CONNECT artists and who spent three years at Red Light Management handling day-to-day duties for 3 Doors Down, von Grey, and working collaboratively on a roster that included Lady Antebellum and Dierks Bentley, rounded up tips for how to find a great manager.”
“In today’s world of social media, there are so many ways we can give people a window into our lives — whether it’s an Instagram photo, a Facebook text post, or a Snapchat video. As musicians, this is like gold to your fans. It’s a great way to share your experiences with those who can’t be there in person.
You can post links to your gig and photo recaps after your performance is over, but you can also create a Snapchat Story to really give your fans an exclusive look into what playing a show is like for you, the artist. What do you do backstage? What’s your load-out like? Any pre-show rituals?
Below, we’ve outlined a formula for turning your live performance into a great Snapchat Story. Follow these steps for your next show, and be sure you encourage your fans beforehand to follow you on Snapchat using an email and social media service like Fan Reach. And remember: filters, filters, and more filters!”
“At the heart of every music production is its basic building block—the song. It’s the key element, because if you don’t have a great song or songs, you won’t have a great record. You can have the most brilliant players provide excellent performances, and you can do a masterful production job, but if the songs aren’t there, not much of the audience is going to care beyond the first listen. Indeed, music history is littered with artists, bands, and records that had everything going for them except the most important thing: the songs.
That’s why I’m spending an entire chapter analyzing song structure. In the end, no one can predict what will be a hit or what might touch your audience’s heart or feet, but certain elements have tended to work in popular music of all types since the beginning of recorded music. It helps to know what works before you try something else.”